In order to attract potential doll manufacturers and to create the entertainment and publishing businesses he envisioned, Schlaifer and his partner/wife wrote the Legend of the Cabbage Patch Kids. As Fisher-Price owned the name "Little People", the name was changed to “Cabbage Patch Kids.” His goal was to build the first and largest mass-market children’s brand in history. Schlaifer about licensing The Little People. In 1981, at the height of Roberts's success, he was approached by Atlanta designer and licensing agent, Roger L. The Little People were first sold at arts and crafts shows, then later at Babyland General Hospital, an old medical clinic that Roberts and his friends-turned-employees converted into a toy store, in Cleveland, Georgia. Roberts modified the look of Nelson’s dolls, birth certificate and adoption papers sufficiently to get a copyright, and told potential customers his Little People were not for sale however, they could be "adopted" for prices ranging from $60 to $1,000. With the help of artist Debbie Moorehead, he hand-stitched dolls called "The Little People". They came with a birth certificate and adoption papers. Production history Creation and development Īccording to court records, Roberts, a 21-year-old art student at a missionary school in North Georgia, discovered craft artist Martha Nelson’s Doll Babies. Additional Cabbage Patch products include children’s apparel, bedding, infants' wear, record albums and board games. The doll brand set every toy industry sales record for three years running, and was one of the most popular lines of children’s licensed products in the 1980s and has become one of the longest-running doll franchises in the United States. Schlaifer when he acquired the exclusive worldwide licensing rights in 1982. The brand was renamed 'Cabbage Patch Kids' by Roger L. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles. Cabbage Patch Kids are a line of cloth dolls with plastic heads first produced by Coleco Industries in 1982.
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